SEGMENTATION MARKETING MANAGER
• Great interest for the NGO's ideology
• At least 5 years of proven experience in Marketing at a national level
• Trilingual (Dutch – French – English)
HAYS Marketing and Communication is looking for a Segmentation Marketing Manager, for one of its clients, the Belgian Committee for the UNICEF-foundation. UNICEF is the international leader in providing humanitarian and developmental assistance to children and mothers in developing countries.
As Segmentation Marketing Manager, you are responsible for the Marketing strategy and operations for UNICEF at a national level for the segmentation individuals, in other words, the individual donors helping UNICEF Belgium. Firstly, you will grow your knowledge of the NGO market and more specifically, the audience “individuals” by performing market analysis of the target audience, external parties and the competition. Secondly, you will develop the Value Proposition and Unique Selling Proposition by benchmarking the target audience and providing the right information through the right channel, working closely with all Fundraising stakeholders. In addition to this, you are responsible for the planning, implementation and end-to-end coordination of Marketing plans. You will translate strategic decisions into operational plans and solutions, meeting deadlines in the foreseen budget. You will ensure great cooperation between the teams and internal and external stakeholders, support all media campaigns and help developing corporate materials. You will take initiatives in order to deliver high-quality results and ameliorate marketing processes within the organization. Furthermore, your tasks will include budget management, establishing the yearly Marketing plan and reports to the Management. Furthermore, you will be in charge of the prospection of new donors in the database. You will therefore implement concrete actions to promote UNICEF’s programs and ensure new registrations of donors for UNICEF’s programs. You will also manage the technical analysis of the CRM database, in close collaboration with the Fundraising team, which is in charge of ‘active’ donors of UNICEF. Finally, you are the ambassador of UNICEF and consequently, you will carry out the values of UNICEF. Additionally, you will be the point of contact for all marketing queries and share best practices, as well as keep yourself updated on the development in the field. You will report directly to the Senior Communication Manager and are his/her back-up. This position includes no people management.
Hays Marketing and Communication is looking for a candidate that has minimum 5 years of experience as Marketing Manager at a national level and holds a bachelor's or master's degree in Marketing or a similar degree. You are fluent in Dutch AND French and have a great knowledge of English. Experience in an NGO is a great asset. You have strong communication and presentation skills. You are a born leader and can inspire your colleagues even if they don’t directly report to you. You have the ability to manage large-scale Marketing projects with different partners. You are also aware of the latest trends regarding Marketing and more specifically linked with Digital Marketing. Moreover, you possess excellent technical skills and a great knowledge of database management. You know how to convert marketing plans into concrete actions. Finally, you can handle deadlines in a demanding and fast-paced environment.
Our client offers a permanent contract and the unique chance to work within a global leader association which fights for children’s rights around the world.
Ready to take on this great challenge and join UNICEF? Apply online or contact Roxane Besure from Hays Sales & Marketing Brussels.
PLEASE DO NOT CONTACT UNICEF DIRECTLY FOR THIS POSITION AS ALL APPLICATIONS ARE MANAGED BY HAYS.