CRM MARKETING ANALYST - Hays Sales & Marketing



• Database management and reporting to the Marketing team
• Minimum 3 years of experience as (Business) Analyst
• Fluent in in Dutch, good knowledge of English and intermediary knowledge of French

For our client, an international client active in the medical sector and located in Groot-Bijgaarden, Hays Marketing & Communication is looking for a marketing analyst with a passion for numbers and database management. 

As Marketing Analyst, you will help the marketing team to launch offline and online campaigns according to your analyses and recommendations of the database. You will ensure data quality and data optimization to help the company grow its business. To do so, you will define the business requirements and KPI’s for reporting data according to the marketing needs. Based to your analyses, you will report these requirements to the IT department. Working closely with the IT’ers, you will ensure the database is used at its best and change features with their help. 

Moreover, you will generate and maintain internal marketing intelligence database through regular analysis to ensure that all the data are up to date and to report the right information about the business to the Marketing team. You will give recommendations to the marketing team about the online and offline campaigns. You will afterwards evaluate the marketing campaigns and deliver regular reports of the results. 
Furthermore, you will manage the quality of the call center and customer satisfaction by analyzing the call center performance and generate reports and analysis to ensure high quality service. You will also create customer profiles within the targeted market segmentation to support the CRM strategy.
Finally, you will work in a Marketing team of 3 people, who are in charge respectively of Digital, Lead Generation and CRM analyses. The CRM Analyst is charge of creating online and offline marketing campaigns and you will work in close collaboration with him/her. You will report directly to the marketing manager. 

Hays Marketing & Communication is looking for a candidate with ideally a Bachelor or Master in Business or related. We are looking for a true analyst with minimum 3 years of experience as Business Analyst, Marketing Analyst or other, who wants to work in a Marketing environment. Experience in the retail/medical sector is a plus. We are looking for an Excel expert, who knows all about V Look Up and Pivot Tables. Knowledge of Power PI, VBA or SQL is a plus. You speak fluently Dutch, have a good knowledge of English and intermediary knowledge of French. We are looking for a motivated candidate, with high database management and analytical skills, who has a great dose of critical mind in order to make realisable recommendations based on his/her analysis. Finally, you are proactive and can think ‘out-of-the-box.’

Our client offers a permanent contract and great extra-legal advantages as well as great opportunities to grow within your function. Since there is a focus on CRM within the European organisation. You will go abroad two of three times a year for perfecting your skills and sharing best practices with the European Team. 

Interested in this new job as CRM Marketing Analyst? Apply online or contact Roxane Besure of Hays Marketing & Communication Brussels via