95 years ago, we invented the market research industry. Since then, we are a global performance management company, leader in market research in the FMCG (Fast Moving Consumer Goods) industry and we developed our two main businesses: understanding what consumers Watch and Buy.
Our Watch business provides media and advertising audience measurement services across all devices (press, tv, radio, internet) and support (video, text, audio). The Buy segment offers to manufacturers and retailers the industry’s global view of retail performance measurement to help them make the best decision to grow their brands and business.
How did we achieve that?
Because we believe providing our clients a precise understanding of their market and showing them what’s next is key to making the right decisions that can lead to profitable growth.
Because we are always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer. Want an example? See our new Connected System service where all data available will be synchronized for the business!